Beyond The Reformer — Nic Lenny
What we did:
Full podcast launch and ongoing production (now in Season 3)
Audio and video editing for YouTube
Creation of marketing clips for social media
Show notes, scheduling, and analytics reports for growth
Pitch decks for sponsors and affiliates
Scripting dynamic ads for courses and affiliate promotions
Strategic guidance on episode planning and growth
Overview:
Nic, a pilates instructor and owner of three studios, wanted a podcast to educate the pilates community, elevate her authority, and grow her business. She needed a partner to handle production, strategy, and promotion so she could focus on content and conversations.
We took care of the launch, full production, video editing for YouTube, social media clips, show notes, scheduling, and growth strategy - turning her podcast into a professional, high-impact platform that attracts clients, opportunities, and industry recognition.
Results:
Charted consistently for 30+ weeks in top 10 rankings across the UK, Ireland, New Zealand, and Belgium
Downloads & reach: 11,000 total downloads; 900 weekly downloads; listened to in over 1,000 cities worldwide
Social reach: 265,000+ reach on Instagram Reels; 123,000+ reach on TikTok
Business opportunities:
Teacher training programme for 2026 sold out faster than ever
Three high-ticket affiliate partnerships (one earning £1,000+ in a single week)
Invited to lead an expert training course at another studio (£20,000 paid opportunity)
International exposure: attending The Pilates Journal Expo in LA to interview industry leaders
“Working with Emma has been one of the best decisions I’ve made. From day one, she made launching Beyond the Reformer unbelievably easy.”
“She has a real gift for combining creativity with clarity - shaping the interview strategy, guiding technical setup, and producing edits that feel polished and professional without losing the heart of the conversation.
As a busy CEO running multiple studios, most people thought I was mad to take on a podcast - but it’s actually become my easiest and most enjoyable project. Emma handles everything, letting me focus on conversations with inspiring people. The podcast has opened doors I never imagined: speaking gigs, affiliate partnerships, and international opportunities, all while elevating my brand. I honestly couldn’t recommend her more.
The ease of having a podcast seamlessly integrated into my busy life is priceless. Emma’s guidance, support, and ideas continually push the quality higher while keeping the process stress-free. She’s helped me turn something that could have been a huge headache into my most exciting and rewarding project."
— NIC - BEYOND THE REFORMER PODCAST